SCHEME TERMS OF USE

Star Retailer 2026 – Reward Terms 


Instructions and details within the Star Retailer Rewards promotional literature, whether printed, by email, available on the Star Retailer Website, (https://www.starretailer.co.uk) or via the FSE app form part of the Terms and Conditions and participants are deemed to have accepted them. However, these Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications or promotional literature. Retailers (as defined below) are deemed to have agreed to these terms by participation in Star Retailer Rewards and to their details being communicated to the Promoter’s representatives so that the Promoter or its representatives can contact the participant in connection with Star Retailer Rewards. Please retain a copy for your information.

1. Offer is only open to invited UK Independent & Symbol Group retailers aged 18 or over (“the Retailers”) and who allow REACH Field sales executive (FSE), acting on behalf of HEINEKEN UK Ltd, to regularly audit and grade their alcoholic drinks displays from 26th Jan 2026 to 31st December 2026 (“the Promotion Period”) against the criteria set out in clause 5 below and in more detail within the Star Retailer Rewards promotional literature (“the Criteria”).

2. Retailers must nominate a registered wholesaler as a Route to Market (RTM), upon entry to the reward scheme, unless they are linked to a Direct Delivered Symbol Group in which case their RTM will be allocated according to their Symbol Group. Retailers can only nominate wholesalers who are part of the Star Retailer Rewards scheme. During the Promotion Period the Retailer will receive at least 6 visits comprised of approximately 8-week cycles and cycle dates are available from the FSE (“Cycle”). FSEs will endeavour to visit or telephone each participating Retailer at least once during each Cycle but cannot guarantee this.

3. Retailers may be awarded a reward value per Cycle as set out below in respect of how well they achieve the Criteria assessed during the FSE visits made during each Cycle. In the event of more than one visit being made per Cycle rewards will only be awarded in respect of the first visit. In the event of there being no visit in a Cycle the FSE will be able, at their discretion, to issue a reward for the missed Cycle visit at the rate of the Cycle reward made in the Cycle visit following the missed visit.

4. Allocation of reward value is at the discretion of the FSE and no correspondence will be entered into. To participate and earn rewards in the HEINEKEN Retailer Reward Scheme, retailers must meet the following criteria, based on the tier they choose to join:

a. Tier 1 (£15 Reward) Retailers must stock the 15 core best-selling HEINEKEN products. To qualify, retailers are required to:
I. Provide a valid email address.
ii. If applicable, provide the RTM ID.

b. Tier 2 (£50 Reward) Retailers must stock the 20 core best-selling HEINEKEN products, plus 5 additional products from the "Optional" SKUs offered, totalling 25 SKUs. To qualify, retailers are required to:
I. Ensure that 40% of alcohol display stacks within licensed display areas feature HEINEKEN products
ii. Book and attend a meeting with the Field Sales Executive (FSE).
iii. Provide a valid email address.
iv. If applicable, provide the RTM ID.

c. Tier 3 (£100 Reward) Retailers must stock the 20 core best-selling HEINEKEN products, plus 10 additional products from the "Optional" SKUs offered, totalling 30 SKUs. To qualify, retailers are required to:
I. Ensure that 50% of alcohol display stacks within licensed display areas feature HEINEKEN products
ii. Book and attend a meeting with the FSE.
iii. Provide a valid email address.
iv. If applicable, provide the RTM ID.
v. The retailer must maintain a minimum of one additional in-store display dedicated to HEINEKEN-branded beer and cider products.
vi. The retailer must publish one social media post per cycle prominently featuring HEINEKEN products. This post must be submitted for review and confirmation by the Field Sales Executive (FSE). During their visit, the FSE will document compliance by capturing a screenshot of the post

5. To be listed as “in stock” the Promoter requires at least 2x facings of the product (excluding DESPERADOS 3 pack and HEINEKEN 0.0). Other Criteria may vary depending on your location and the size of your chiller. The information required to fulfil the Criteria including product, space and SKU information is published in Star Retailer promotional literature or available upon request from your FSE. Retailers failing to meet the required Criteria will be awarded £0.

6. From time to time there may be other opportunities to earn bonuses for specific displays, placing transfer orders, specific sales periods or other criteria. The details and criteria will be advised by your FSE, Regional Manager (RDM), in your regular Cycle statement and on Star Retailer website or FSE app.

7. Your FSE will advise you of the reward value being allocated during each Cycle visit and confirmation will be sent by email. Reward value will normally be added to your account 
within 10 working days of your visit. The decision of the FSE is final and binding and no correspondence will be entered into.

8. Reward Balances
a. Cash and Carry : Retailers trading via Cash and Carry who meet the specified Criteria will receive their rewards via PayPoint, subject to successful validation by PayPoint. Rewards will be issued in the form of a PayPoint voucher for the value of the reward earned, redeemable in accordance with PayPoint’s standard redemption process and terms, available at www.paypoint.com. To redeem vouchers via PayPoint, Retailers must provide an accurate and up-to-date email address, as requested. HEINEKEN accepts no responsibility for delays or failure to issue or redeem rewards arising from incorrect details, inactive PayPoint terminals, or PayPoint system issues outside of HEINEKEN’s control. Rewards will normally be issued within 28 days of processing following the end of each Cycle. 

b. Direct Delivered: The value of the reward balances which you have accrued will be paid to your nominated wholesaler who will in turn credit your account at that wholesaler with the value of the rewards balances. Whilst rewards are normally distributed within 28 days of processing following the end of each Cycle, the promoter is not responsible for any delays in credits made to your wholesaler account by your registered wholesaler. We require your Wholesalers account number to make the payments. For more information about specific wholesalers please speak to your FSE.

9. There is no alternative to the stated reward. Reward values are not transferrable. Reward values can only be redeemed in accordance with these terms and conditions.

10. The promoter accepts no responsibility for the unavailability of HEINEKEN brands at your registered wholesaler at any time.

11. The promoter reserves the right to cancel or amend this promotion due to events arising beyond their control, or in the case of abuse, remove a Retailer from the scheme and recover the cost of any rewards awarded.

12. The promoter is not responsible for any third party acts or omissions. The decision of HEINEKEN UK Ltd shall be final and binding.

13. Retailers may only take part with the consent of their employer.

14. In the case of a Retailer being removed from the scheme for whatever reason or any change of management or the Retailer ceasing to trade any unused Star Retailer Reward value will be null and void.

15. Participation could affect your tax liability - if in any doubt please check with your tax advisor.

16. Any queries relating to the promotion should be made via your REACH FSE or via the Star Retailer Website.

17. All information contained in promotional literature was believed to be correct at the time of printing and we cannot be held responsible for any errors due to information supplied by third parties or otherwise outside our control.

18. Should a Retailer be offered and accept a HEINEKEN permanent free standing metal display unit (“PFSDU”) then the following rules will apply: Risk in the PFSDU will pass to the Retailer on delivery and it is the responsibility of the Retailer to ensure the maintenance of the PFSDU. However, ownership and title to the PFSDU will remain with HEINEKEN.

a. The Retailer acknowledges that the PFSDU is being provided by HEINEKEN for use at the Retailer’s place of business registered under the Reward Scheme only (“the Premises”). Under no circumstances is the PFSDU to be removed from the Premises without prior written authorization from HEINEKEN. If the PFSDU is removed from the Premises, the Retailer may be liable to HEINEKEN for the total value of the PFSDU which will either be recovered from the Retailer’s Star Retailer reward accrual or an invoice for the cost of the PFSDU, being £200.
I. The Retailer agrees:-
To only display HEINEKEN products in the PFSDU;
2. Not to deface, alter, or tamper with the PFSDU;
3. Not to sell or otherwise dispose of the PFSDU; and
4. Display Point Of Sale inserts supplied by HEINEKEN in the PFSDU as agreed from time to time.
5. To allow the FSE to inspect the PFSDU at regular intervals, usually every 6- 8 weeks.
ii. HEINEKEN shall be entitled to recover the PFSDU from the Retailer at any time:
if the Retailer fails to comply with its obligations under this Agreement;
2. under its discretion; and
3. if this Agreement expires or the Reward Scheme is terminated. 



Promoter: HEINEKEN UK Ltd, 6 St Andrew Square, Edinburgh, EH2 2BD